Since the mid 2000s, the number of product vaunting the merits of "superfruit" ingredients has exploded. The superfruit trend, emerging from the USA, has become a stable segment of global markets for processed food products. According to Future Market Insights, the world market for superfruits was worth more than 38 billion dollars in 2015, and should grow by 5.9% per year until 2026 (source). Jos de Koning, founder of Superfruiticals, talks…